Today, we turn our focus to one of the most critical elements of any digital strategy: the Call to Action (CTA). A Call to Action (CTA) is a prompt on a website that tells the user to take some specified action. A CTA can be a button, link, or any other type of instruction that directs the user to take immediate action, such as "Sign Up Now," "Download Free Guide," or "Get Started Today.

Building on our previous articles, which focused on the importance of a strong digital presence and high-quality visuals, today's focus is on the critical role of consistency in design. Consistency in design is not just about making things look good - it's about creating a cohesive and recognisable brand identity that fosters trust and loyalty among your audience.